Marketing Planning and Strategy (Marketing Yourself)2 Assignment

Marketing Planning and Strategy (Marketing Yourself)2 - Assignment Example According to Parrish (2014), marketers always strive to create ‘needs’ for their customers because this strategy can assist marketers to make their products/services absolutely necessary to the targeted market segment. In contrast, consumers try to distinguish between their ‘needs and wants’ so as to make effective utilization of money. I do not think that marketers overlook the target market. Generally marketers develop specific policies and practices to market their products/services to the target market. Hence marketers cannot meet their goals once they fail to focus on the target market. I strongly believe that an exercise was carried out to identify the target market for this course because candidates are required to express their knowledge in marketing profession. I do believe that I will be more marketable on completing this course because it is comprehensive enough to provide me with an in-depth knowledge regarding the marketing profession. Parrish, J. (2014). Creating A Sense Of Urgency: Why Marketing Must Behave Like Sales. Forbes, Sep 1. Retrieved from